Where Do Ideas Come From?

Where do ideas come from?

Spoiler alert: They are not reserved for creative people, they are available to everyone. And that includes you.

Ideas don’t happen by accident, even if it often feels that way. Forget about light-bulb, EUREKA! or AHA! moments. It doesn’t work that way. They emerge from a simple and easy to understand process that anyone can learn.

Want ideas for work, home or anything else? We’ll show you the process so you can start experimenting your way to great ideas.

This Mapology Guide will help you:

Discover the simple process all ideas fall out of
Gain tools so you can have more ideas
Find tips for making your ideas as good as they can be

Folded: 105 x 148mm

Unfolded: 420 x 594mm